1. Who they are?
2. Where they come from?
3. Are they educated or not?
4. Are they at ease or are trying to impress anyone in particular?
What can be concluded from the factors is that speakers adjust their behaviour to the needs of the situation and manipulate it with distinguishable skill.
What is important is that the speaker and the hearer share knowledge, subconsciously, on how the message is intended is encoded and decoded.
Linguists today stress on the fact that languages vary and systematically, correlate it with "sociolinguistics parameters" such as:
i. speaker's regional origin
ii. gender
iii. age.
iv. status
v. context of situation
Source: English Around the World by Edgar W. Schneider
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